1. Agreement
These terms govern your engagement of The Agency Alternative ("we", "us", "our") for marketing services. By engaging us — whether by signing an agreement, paying an invoice, or instructing us to commence work — you agree to these terms.
2. Services
We provide performance marketing services which may include (depending on what you have engaged us for): Google Ads management, Meta Ads management, Google Business Profile management, SEO, AI search optimisation, website builds, and lead-magnet development. The specific services included in your engagement are set out in your signed proposal or onboarding documents.
3. Fees and payment
Monthly retainers are billed in advance on the same date each month. Payment is due on invoice. We reserve the right to pause services if invoices remain unpaid more than 14 days past due. Ad spend is paid directly by you to the advertising platforms (Google, Meta) and is separate from our management fee.
4. No lock-in contracts
Unless otherwise agreed in writing, our retainers are month-to-month with no lock-in period. You can cancel at any time with 30 days written notice via email to admin@theagencyalternative.com.
5. 30-day money-back guarantee
If within your first 30 days you are genuinely not happy with the work we have delivered, we will refund your first month's management fee. This guarantee applies once per business and excludes ad spend paid directly to platforms.
6. What we don't guarantee
We do not guarantee specific search rankings, specific lead volumes, specific cost per lead, specific ROAS, or any other specific performance outcome. The advertising platforms and search engines are controlled by third parties and their algorithms change constantly. We commit to working professionally, transparently, and to industry best practice — but the results that follow depend on many factors outside our control.
7. Your responsibilities
You agree to:
- Provide accurate information about your business, your services and your service area
- Respond promptly to leads we generate so they are not wasted
- Give us the access we need (Google Ads, Meta Business Manager, GBP, hosting) to deliver the services
- Honour any offers you ask us to advertise on your behalf
- Pay invoices on time
8. Account ownership
Your Google Ads account, Meta Business Manager, Google Business Profile and any other advertising accounts remain owned by you. We operate them on your behalf via standard agency access. If you cease working with us, we will remove our access and leave the accounts intact.
9. Website ownership and buyout
If we build a website for you under the GBP + Website or Website packages, we own and host the build while you are subscribed. You can buy out the website to take it with you for $2,000 within the first 12 months, or $1,000 after 12 months of continuous subscription. Your domain belongs to you from day one regardless.
10. Intellectual property
Creative assets, ad copy, landing pages, lead magnets, content and strategy documents we produce while you are a client are licensed to you for your use while you are a client. On termination, you retain the right to use the work we have done for you to date. Our internal tools, processes, templates and methodologies remain our property.
11. Confidentiality
We will keep your business information confidential and only share it with team members or service providers who need it to deliver the services. You agree to keep our pricing, strategies and processes confidential.
12. Liability
To the maximum extent permitted by law, our liability to you for any claim arising from our services is limited to the management fees you have paid us in the three months preceding the claim. We are not liable for any indirect, consequential or special losses, lost profits, or lost business opportunity. Nothing in these terms limits any rights you have under the Australian Consumer Law that cannot be excluded.
13. Termination
Either party can terminate this engagement with 30 days written notice. We may terminate immediately if you fail to pay invoices, breach these terms materially, or act in a way that brings our agency or your own business into legal or reputational risk.
14. Governing law
These terms are governed by the laws of Australia. Any disputes will be resolved in the courts of the state or territory in which our business is registered.
15. Changes to these terms
We may update these terms from time to time. Material changes will be communicated to active clients via email. Continued use of our services constitutes acceptance of the updated terms.
16. Contact
Questions about these terms? Email admin@theagencyalternative.com.