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Stop paying for marketing that doesn’t work

We build lead generation systems that actually pay for themselves. Google Ads, Meta Ads, SEO, GBP and AI visibility — managed by the founders, not outsourced to juniors.

  • Founder-led — no juniors, no outsourcing
  • 150+ businesses served across Australia
  • No lock-in contracts — stay because it works
  • 18+ years of marketing experience between us
Watch how we actually get results — a behind-the-scenes walkthrough Watch · 12 min
Watch how we actually get results · the exact strategy we run for tradies
5.0 Google Rated Trusted by service businesses & ecom brands across Australia
5.0
Google Rated
150+
Businesses Served
18+
Years Combined

Industry-recognised digital agency

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What We Build

Three ways to dominate your market

Start with the foundation, layer in growth, or own every channel your customers use. Pick what fits — or let us build the full system.

Foundation
Become the obvious local choice

GBP + Website

Land on the local map, look like the pro, and have customers calling you before they call anyone else. We build the website that actually converts AND run the Google Business Profile that puts you in the top 3 — done by people who manage 30+ profiles every day.

Top 3
Maps target
30–60
Days to results
100%
Done for you
  • High-converting website built in under 14 days (most agencies charge $4-8k for this alone)
  • Premium hosting + unlimited reasonable edits, forever
  • GBP fully optimised + weekly posts published for you
  • Review generation system that fills your profile with 5-star feedback
  • Local keyword strategy across every suburb you service
  • Monthly ranking reports — watch yourself climb in real time
Start with Foundation
Growth
Compound visibility, every day, forever

SEO + AEO + GBP

Be the answer Google, ChatGPT, Perplexity and AI Overviews give when someone asks about your service. Technical foundations, content, suburb pages and AI-search optimisation that means free customers find you for years — not just while you keep paying for ads.

3x
Search channels
90+
Days to traction
100%
Done for you
  • Full technical SEO audit + every fix actioned
  • Content + dedicated suburb pages built for you
  • Answer Engine Optimisation (AEO) — ChatGPT, Perplexity, AI Overviews
  • GBP managed end-to-end
  • Monthly ranking reports across Google + AI search
  • No lock-in contracts — stay because it works
Start with Growth

You take zero risk. We take all of it.

  • 30-day money-back guarantee
  • No lock-in contracts, ever
  • Cancel anytime — stay because it works
Our Services

Everything you need to grow

Every service is designed to get you more leads, more booked jobs, and more revenue. Pick what fits — or let us build the full system.

Google Ads — Service

Put your business in front of people who are searching for what you do, right now, ready to book. We build the campaign, build the landing page, and track every call — so the only thing you do is answer the phone.

  • Custom high-converting landing page built in under 14 days
  • Every call and form tracked through GHL — see your ROI live
  • Weekly search-term sweeps so your budget never goes to waste
  • Monthly strategy call + clear reporting (not a 40-slide deck)
Avg cost per booked job: $58

Google Ads — Ecommerce

Search, Shopping and Performance Max run by people who care about margin and profit — not vanity clicks. Every dollar tracked. Every campaign tuned weekly. Built around the products that actually make you money.

  • Search + Shopping + PMax structured for profit, not clicks
  • Full product feed audit + margin-led prioritisation
  • Conversion tracking rebuilt properly from the ground up
  • Weekly bid + budget shifts based on what is actually selling
Avg 90-day ROAS lift: +2.4x

Meta Ads

Facebook and Instagram ads that fill your calendar with actual booked jobs — not likes and reach. Creative produced in-house, audiences built from scratch, weekly optimisation that responds to what's working.

  • Static + video creative produced in-house (no extra cost)
  • Multi-step Instant Form built to filter time-wasters out
  • Retargeting + lookalike audiences set up properly
  • Weekly creative refresh — your ads never go stale
Avg cost per qualified lead: $32

AI Lead Magnets

Custom AI tools that give visitors real value the moment they land — and capture them as leads in the same breath. Calculators, quizzes and instant-quote tools that turn cold traffic into booked calls.

  • Custom calculator, quiz, or assessment built for your business
  • Plugged straight into your GHL CRM, no setup on your end
  • Instant value delivered before they leave the page
  • Lead scoring + automated follow-up to close the gap
Avg form completion rate: 11%

SEO & AI Visibility

Rank on Google AND be the business that ChatGPT, Perplexity and Google AI Overviews recommend. Content, suburbs pages, technical fixes and AI optimisation that means free customers find you for years.

  • Full technical SEO audit + every fix actioned for you
  • Content + dedicated suburb pages built (not templated)
  • AEO — Answer Engine Optimisation for ChatGPT + Perplexity
  • Monthly ranking reports across Google AND AI search
AI visibility in weeks, not months

Websites

High-converting landing pages and full websites built to turn cold visitors into booked calls. Speed-tuned for Core Web Vitals, structured for Google AND AI search, deployed in under 14 days.

  • High-converting design — not just pretty, it actually sells
  • Mobile-first build, Core Web Vitals tuned for speed
  • GHL forms + tracking wired in from the start
  • SEO + AI-search ready before launch — not bolted on after
Live in under 14 days
Where We Put You

Show up everywhere your customers are looking

Google, AI search, Maps, social feeds — we get you found at every moment your next customer is searching, scrolling or asking for a recommendation.

Google Ads

When they're searching Google

ChatGPT
ChatGPT
Who's the best fencing contractor in Adelaide?
ChatGPT

Based on reviews and local reputation, three strong options in Adelaide:

  1. Your Business Co. — 4.9★ (200+ reviews). Specialises in Colorbond and pool fencing across the metro area.
  2. Adelaide Fence Pros — solid track record on residential work.
  3. Metro Fencing — competitive on commercial.

Most reviewers single out Your Business Co. for fast quotes and clean workmanship.

When they ask ChatGPT

Google Business
Your Business
4.9 ★★★★★ (218) · Carpenter
Open · Closes 5 PM
Call Directions Quote

When they're on the Map

Claude
Claude
Top-rated renovation companies in Sydney?
Claude

Here are the strongest options I can find in Sydney:

  • Your Business — 5.0★ (650+ reviews). Known for full-home renovations across the inner west.
  • Superior Sydney Renovations — 4.9★, strong on craftsmanship.
  • Luxurious Home Makeovers — 4.9★, high-end finishes.

If reviews are your filter, Your Business is the clear standout.

When they ask Claude

Facebook
Your Business
Sponsored · ⓘ
Renovating soon? Get a free fixed-price quote in 24 hours — booked in Adelaide this week.
FREE QUOTE
Home Renovation
Cost Calculator
yourbusiness.com.au Get quote
♥ 2.1k💬 286↗ 172

When they're scrolling Facebook

Gmail
5 new lead enquiries
  • K
    Kate 9:08
    Enquiry: office cleaning
    Can I get a quote for cleaning our office?
  • T
    Tom 7:22
    Enquiry: carpet cleaning
    Our living room carpet has some...
  • A
    Anna Tue
    Enquiry: home cleaning
    Looking for weekly home cleaning service.
  • M
    Mike Tue
    Enquiry: end of lease clean
    Hi, I need an end of lease clean...
  • S
    Sarah Mon
    Enquiry: deep clean
    We're interested in a deep clean of our...

Booked jobs land in inbox

Case Studies

Proof, not promises

Real results from real businesses. These are the numbers our clients actually care about.

Plumbing Google Ads

From 2-3 calls a week to 15+ quality leads

A residential plumber in Brisbane was relying on word of mouth and the occasional HiPages lead. We built a targeted Google Ads campaign with a custom landing page focused on emergency and maintenance work across his service suburbs.

15+
Calls per week
$42
Cost per lead
6x
ROI in month 2
Real Estate Meta Ads

47 seller appraisal leads in 30 days at $38 each

A boutique real estate agency in Sydney's Inner West needed consistent seller leads. We built a Meta Ads campaign with a free property appraisal offer, retargeting sequence and automated follow-up through their CRM.

47
Leads in 30 days
$38
Cost per lead
3
Listings secured
Beauty & Wellness GBP + SEO

Ranked #1 on Google Maps in 8 weeks — booked 3 weeks ahead

A beauty salon in Melbourne's South East had a neglected Google Business Profile and zero organic visibility. We optimised their GBP, built local SEO foundations and started publishing weekly content targeting high-intent service searches.

#1
Maps ranking
3wk
Booked ahead
340%
Profile views up
Ecommerce Google Ads

ROAS from 1.8x to 5.2x after fixing tracking

An Australian skincare brand was spending $8K/month on Google Ads with a 1.8x ROAS. We found duplicate conversion tracking, rebuilt their campaign structure around margin data and shifted budget to their highest-profit SKUs.

5.2x
ROAS (from 1.8x)
+$31K
Monthly revenue
-38%
Wasted spend
What Clients Say

Real results from real businesses

These are real results from business owners who were exactly where you are now.

Verify
Cost per lead dropped by half once they rebuilt our campaigns and landing page properly. The quotes we get now actually convert. Easy decision to keep going.
C CBI Blinds Plantation Shutters · Paid Ads
Verify
Having Google, Meta, SEO and GBP all under one team has been the shift. Booked three to four weeks ahead, jobs are higher value, we're not chasing leads anymore.
C Coastal Plantation Shutters Plantation Shutters · Bundle
Verify
Went from a couple of decent jobs a week to a steady stream. The tracking is the difference. We can see what's working and the budget gets used properly.
B Beyond H & C Plumbing · Paid Ads
Verify
Meta and Google were going through different agencies that didn't talk to each other. Brought it all under one team and the cost per booked job dropped, quality went up.
B Black Stag Projects Building · Paid Ads + Meta
Verify
Tracking was a mess before. Now we know which campaigns pay for themselves. Cost per lead is down, jobs are up, and the reports actually make sense.
L Leaking Shower Sealed Shower Restoration · Paid Ads
Verify
Closed the busiest quarter we've had off one campaign. They were in there optimising every week. Not set and forget.
F Freelance Carpentry Carpentry · Paid Ads
Verify
Calls coming through are for the jobs we actually want, not the small one-off stuff that doesn't move the needle. Whole different quality of work.
A Abode Fencing Fencing · Paid Ads
Verify
Two trades, two services to market. Having Google, Meta, SEO, GBP and the website all under the one team makes the difference. Available 24/7 actually means something when the leads land right.
F Fusion Electrical & Carpentry Trades · Bundle
Verify
Was spending good money with nothing to show for it. They restructured the campaigns, fixed the targeting, and the calls coming in are for the jobs I want to take.
E Evan Karp Electrical Electrical · Paid Ads
Verify
ROAS up, revenue up, and the tracking finally tells the truth. They get ecom in a way our previous agency didn't. Margin awareness, feed structure, the lot.
B Bodyography Beauty · Ecom Paid Ads
Verify
Two stores under the same roof, both scaling. The numbers speak for themselves and the monthly reports actually help us make decisions.
R Retinol by Robanda Skincare · Ecom Paid Ads
Verify
ROAS sat around 2x for ages. Restructured the account, fixed conversion tracking, sitting at 5+ now. Revenue is the highest it's ever been.
S Smart Door Locks Hardware · Ecom
Verify
Weekly reports tell us exactly what is selling and where to put the budget. Not just numbers, actual insight.
D Dot On A Sock Apparel · Ecom
Verify
They sort the ad account out and the rest takes care of itself. Stable performance month after month, no drama.
F Fulton Ecom
Verify
Small brand, big focus on margin. They run the account like it's their own money. Couldn't ask for more.
S Salchicha Ecom
Verify
Never used GBP properly before. Now it's bringing in 5 to 8 enquiries a week with no ad spend behind it. Best move we made all year.
A Ace Team Painting Painting · GBP
Verify
Enquiries actually come in pre-qualified now. People want the service, they've got the budget, they're ready to book.
A AJ Cleaning Cleaning · GBP
Verify
GBP drives more calls than the website ever did. When people search 'carpet cleaning near me' we're right there at the top.
D Drymaster Carpet Cleaning Carpet Cleaning · GBP
Verify
Top 3 in the local map for our main services. Calls coming in every day off the back of the GBP work alone.
G Gold Class Air Solutions HVAC · GBP
Verify
Posts go out weekly, the profile looks proper, and the reviews come in steady. Phone rings, jobs get booked. Simple.
T Thore Plumbing Plumbing · GBP
Verify
Used to be invisible on the map. Now we're getting calls every day from people who found us through Google. Hands off, easy.
A Amber Pro Electrical Electrical · GBP
Verify
GBP work has lifted us into the top spots for our suburbs. Calls coming in daily, none from chasing or door knocking. Money well spent.
A Al's Tree Service Arborist · GBP
Verify
Top of the local map for carpet cleaning in our area. Phone rings every day. The monthly ranking reports show us exactly what is working.
A Adelaide Cleaneasy Carpet Cleaning · GBP
Verify
Builders' game is all word of mouth and Google these days. The GBP work has put us in front of the right people. Quality enquiries, not tyre kickers.
L LFC Custom Builders Building · GBP
Hear From Real Clients

Real clients. Real results.

Don’t take our word for it. Hear directly from the businesses who trusted us with their growth.

Liam from LS Fencing — client testimonial 01

Liam

LS Fencing

A local fencing business that wanted more of the right leads coming through the door — not just more noise. Hear how the work changed things in Liam's own words.

Tom from Red Carpet Wine Tours — client testimonial 02

Tom

Red Carpet Wine Tours

A tourism and experiences brand that needed bookings, not just clicks. Tom shares what it’s been like working with the team and the results that followed.

Harry from Northern Rivers Flooring — client testimonial 03

Harry

Northern Rivers Flooring

A trades business chasing quality jobs in a competitive region. Harry talks through the difference it’s made having a team that understands lead generation.

Lori from Bodyography & Retinol by Robanda — client testimonial 04

Lori

Bodyography & Retinol by Robanda

Two ecommerce beauty brands under one roof, both scaling through paid media. Lori shares what it’s like having a team manage the channels that drive real revenue.

Trusted by the best

150+ businesses across Australia

From local trades to national ecommerce brands — a snapshot of the businesses we work with every day.

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Who We Work With

We serve businesses that need real leads

If your business relies on a consistent flow of enquiries, booked calls or online sales — we can help.

PlumbersElectriciansBuildersRoofersPaintersHVAC & Air ConSolarFencingLandscapersCleanersReal Estate AgentsFinance & MortgageBeauty & WellnessDental & MedicalEcommerce BrandsSaaSProfessional ServicesEvents
Daniel, Kirk and Sam — The Agency Alternative team
Daniel Son
Head of Sales
Kirk Skinner
Co-Founder
Sam Sommerville
Co-Founder
Meet the Founders

Engineers turned marketers. We build what works.

We’re Kirk, Sam and Daniel — a tight team built on engineering backgrounds and hard-won marketing experience. Between Kirk and Sam, there’s over 18 years of hands-on experience across Google Ads, Meta Ads, SEO, conversion optimisation and ecommerce.

We built The Agency Alternative because we were tired of seeing businesses get burned by agencies that overpromise, outsource everything and deliver nothing. Every account we manage is handled personally by us. No juniors. No outsourcing. No offshore teams.

We only take on clients we know we can get results for. If we can’t help you, we’ll tell you upfront.

Ready to start getting real results?

No lock-in contracts. No setup fees. Just results.

Get More Info
Get Started

Let’s talk about your business

Fill out the form and we’ll get back to you within one business day. No sales pressure, just a straight conversation about what’s possible.

  • No lock-in contracts
  • Managed by the founders, not outsourced
  • Real results, not vanity metrics
  • Response within one business day
Book a call Get more info